Dr. Surjadeep Dutta is currently working as an Assistant Professor at Dr. B.C. Roy Engineering College, Durgapur. He was a Senior Research Scholar of SRM Faculty of Management, SRM Institute of Science And Technology. His areas of Teaching and research is Digital Marketing, Business Analytics, Social Media Marketing, Project Management. He has also worked with industries like Cognizant Technology Solutions, ICICI Bank, Toppr etc. He has Published articles in International Scopus Indexed Journal and UGC recognized Journal in the field of Digital Marketing. He has two Patent in the field of Digital Marketing which is published in Indian Patent Office Journal. He has developed a Product titled “System for profile information of a prospective target user from a virtual contact file” which generates Leads and work as Digital Business Card. He also completed many international recognized online courses from foreign Institutes in the field of Digital Marketing and Brand Management. He is also a Google, SEMRUSH and HubSpot Certified Digital Marketer. He has also received Best Research Scholar award on October 2, 2022 from Novel Research Academy, Pondicherry for his academic contribution. He has also received awards in National and International Conferences. He has also presented papers in many National and international conferences including IIMs, K.J Somaiya Institute of Management. He is the author of a book named “Digital Marketing” and also a Co-author of a Book name “E-Retailing” published by Veda Publications. He is the Editorial Board Member and Reviewer of many International Journals.
|
Ph.D- Management Studies SRM Institute of Science & Technology, Kattankulathur, India - 2025 |
|
MBA SRM Institute of Science & Technology, Kattankulathur, India - 2019 |
|
BCA ( COMPUTER APPLICATIONS) SRM UNIVERSITY, KATTANKULATHUR, INDIA - 2016 |
|
HIGHER SECONDARY ( SCIENCE) BIDHAN CHANDRA INSTITUTION, DURGAPUR - 2013 |
|
ICSE ST. PETER'S SCHOOL, DURGAPUR - 2011 |
| Teaching | Research | Industry |
|---|---|---|
| 0 | 48 | 17 |
| Year | Title | Journal | DOI | Link |
|---|---|---|---|---|
| 20-11-2025 | Biometric Payment Systems in India – A Case Study of ThumbPay by Proxgy | Academic International Journal of Engineering Science (AIJES) | DOI | View |
| 29-10-2025 | The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content | Advances in Consumer Research | DOI | View |
| 18-10-2025 | Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns | Academic International Journal of Engineering Science (AIJES) | DOI | View |
| 19-09-2025 | Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem | The International Journal of Accounting and Economic Studies | DOI | View |
| 30-07-2025 | A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing | International Insurance Law Review (IILR). | DOI | View |
| 10-07-2025 | Luxury without limits: The rise of demi-fine jewellery through social media technology | Journal of Information Technology Teaching Cases | DOI | View |
| 30-06-2025 | A SYSTEMATIC REVIEW OF INFLUENCER MARKETING'S ROLE IN ENHANCING SOCIAL COMMERCE WITHIN OTT SERVICES | Academy of Marketing Studies Journal | DOI | View |
| 06-06-2025 | Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study | Journal of Business Strategy Finance and Management | DOI | View |
| 05-06-2025 | A Systematic Literature Review on Customer Purchase Decision of Restaurant Foods through Food Delivery Apps | Qubahan Ecolead Journal | DOI | View |
| 05-05-2025 | AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries | Journal of Information Technology Teaching Cases | DOI | View |
| 11-03-2025 | Breaking the bubble: A case study on the echo chamber effect in Instagram | Journal of Information Technology Teaching Cases | DOI | View |
| 12-02-2024 | Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants | Journal of Business Strategy Finance and Management | DOI | View |
| Year | Title | Conference | DOI | Link |
|---|---|---|---|---|
| 2026 | A Study on the Influence of Instagram Marketing Strategies on Consumer Purchase Intention of Cosmetic Products | International Conference on Emerging Markets (ICEM) 2026 | DOI | View |
| 2026 | Impact of Social Media Marketing Factors on Consumer Buying Potential in Private Bank Insurance Services. | The infinite Loop: From Disruption to Design Rethinking How Business, Technology and Humanity evolve togather | DOI | View |
| 2023 | A study on influences of social media ads campaign in political environment of Tamil Nadu: Review Based Article. | 2ND PRITAM SINGH MEMORIAL (PRISM) CONFERENCE , IIM NAGPUR | DOI | View |
| 2023 | A study on how integration of Facebook (Meta) Marketing and Whatsapp Marketing of Start-up E-commerce Industries will turn the right target audience into the loyal customers | INTERNATIONAL CONFERENCE ON REIMAGINING MARKETING WITH TECHNOLOGY | DOI | View |
| SL. No. | Committee Name | Duration | Year |
|---|---|---|---|
| 1 | DIGITAL & SOCIAL MEDIA CLUB | 09-06-2026 - 09-06-2026 | 2026 |
| 2 | RESEARCH & DEVELOPMENT R&D) | 09-06-2026 - 09-06-2026 | 2026 |
| 3 | SUMMER INTERNSHIP PROGRAM (SIP) | 09-06-2026 - 09-06-2026 | 2026 |
| 4 | TRAINING & PLACEMENT (T&P) | 09-06-2026 - 09-06-2026 | 2026 |
| 5 | FMS RES & DEV | 01-06-2026 - 09-06-2026 | 2026 |
| 6 | DAC 2026-2027 | 28-05-2026 - 30-06-2027 | 2026 |