Dr. Surjadeep Dutta is currently working as an Assistant Professor at Dr. B.C. Roy Engineering College, Durgapur. He was a Senior Research Scholar of SRM Faculty of Management, SRM Institute of Science And Technology. His areas of Teaching and research is Digital Marketing, Business Analytics, Social Media Marketing, Project Management. He has also worked with industries like Cognizant Technology Solutions, ICICI Bank, Toppr etc. He has Published articles in International Scopus Indexed Journal and UGC recognized Journal in the field of Digital Marketing. He has two Patent in the field of Digital Marketing which is published in Indian Patent Office Journal. He has developed a Product titled “System for profile information of a prospective target user from a virtual contact file” which generates Leads and work as Digital Business Card. He also completed many international recognized online courses from foreign Institutes in the field of Digital Marketing and Brand Management. He is also a Google, SEMRUSH and HubSpot Certified Digital Marketer. He has also received Best Research Scholar award on October 2, 2022 from Novel Research Academy, Pondicherry for his academic contribution. He has also received awards in National and International Conferences. He has also presented papers in many National and international conferences including IIMs, K.J Somaiya Institute of Management. He is the author of a book named “Digital Marketing” and also a Co-author of a Book name “E-Retailing” published by Veda Publications. He is the Editorial Board Member and Reviewer of many International Journals.